Introduction Personalized marketing is a great way to make customers feel like you’ve got their backs. Personalization has the power to increase profits by as much as 12{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}, and it can also improve your response rate by 4{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}. That’s because when your message feels personalized, customers are more likely to […]

Introduction Cybersecurity is a hot topic, but it’s still not getting the attention it deserves. The average company loses $12.7 million per year due to cybercrime. Cyberattacks are so common that they’re quickly becoming part of our everyday lives—and yet companies are still not taking the time to protect themselves […]

Introduction Long-term thinking—the ability to think about the future, over days or even years—is one of the key skills for any entrepreneur. It’s also one of the most challenging. With so much happening in our fast-paced world today, it can be difficult to focus on anything other than what’s happening […]

Introduction E-commerce has changed the way that businesses operate. It’s no longer enough to simply be able to produce products, but now you need to be able to store and distribute them as well. This is where 3PLs come in: they assist with the logistics of e-commerce by providing a […]

Introduction Everyone wants to perform well at their jobs, but not everyone knows how to do that. Performance management is a process which uses data and performance reviews to help employees improve their work so they can reach their full potential. This involves setting goals, monitoring progress against those goals, […]